Visual Identity

Brands companies and organizations much like people have personalities and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public including - but not limited to - its name logo tagline color palette and architecture and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate non-profit etc.) rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.