Visual Merchandising for Fashion

<p>Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions spanning the relationship between consumer environment brand and product. <p/>As part of the Basics Fashion Management series Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews providing hands-on advice from all levels of industry. <p/>This revised edition includes additional coverage of online visual merchandising lighting techniques mannequin dressing and integrating technology into displays.</p>