Visualising Business Transformation

<p>Business transformation typically involves a wide range of visualisation techniques from the templates and diagrams used by managers to make better strategic choices to the experience maps used by designers to understand customer needs the technical models used by architects to propose possible solutions and the pictorial representations used by change managers to engage stakeholder groups in dialogue. Up until now these approaches have always been dealt with in isolation in the literature as well as in practice. This is surprising because although they can look very different and tend to be produced by distinct groups of people they are all modelling different aspects of the same thing. Visualising Business Transformation draws them together for the first time into a coherent whole so that readers from any background can expand their repertoire and understand the context and rationale for each technique across the transformation lifecycle. The book will appeal to a broad spectrum of readers involved in change whether that is by creating change models themselves (strategists architects designers engineers business analysts developers illustrators graphic facilitators etc.) interpreting and using them (sponsors business change managers portfolio/programme/project managers communicators change champions etc.) or supporting those involved in change indirectly (trainers coaches mentors higher education establishments and professional training facilities).</p>