W.D. & H.O. Wills and the development of the UK tobacco Industry

<p>This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. </p><p>Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry Willis’ book is more than the history of a single firm it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory the author examines the firm's development in the light of general aspects of business history.</p><p>This major study was first published in 1973.</p>