We Are Like That Only (PB)
Understanding the Logic of Consumer India
by
Rama Bijapurkar
English
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About The Book

'The Indian market is about a lot of people consuming a little bit each that adds up to a lot...the Indian DNA is about continuity with change; it is about THIS as well as THAT; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.'
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