We Are Like That Only (PB)
Understanding the Logic of Consumer India
English


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About The Book

'The Indian market is about a lot of people consuming a little bit each that adds up to a lot...the Indian DNA is about continuity with change; it is about THIS as well as THAT; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.'

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Details

ISBN 13
:
9780143065975
Publication Date
:
08-06-2024
Pages
:
312
Weight
:
261 grams
Dimensions
:
140x216x18.85 mm
Imprint
:
Penguin Random House
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