<p>"We need to talk."</p><p>Nobody wants to hear it, and no one should ever say it.</p><p>So stop! It's the worst way to begin a serious conversation, especially when you need something from the other person/s - their cooperation, their agreement or commitment, or a change in behavior.</p><p>Suzanne Seifert Groves has a 35-year career in organizational communication and here, in straightforward steps, she provides the 'difficult conversation' framework you've needed your entire career, and for every personal relationship as well.</p><p>How many times have you acquiesced, alienated, or just plain pissed off your staff, your clients, your partner, your kids, or your neighbors because you didn't frame things correctly? We've all done it more frequently than we'd like to admit.</p><p>Along with the practice exercises, you're going to want to make this methodology second nature because it will change how you think and speak about issues important to you. When "taken as directed," the four-step process will transform every important relationship in your life (with no harmful side effects).</p>