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About The Book
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<p>Companies focus on maximizing short-term shareholder value but that approach causes frequent economic crises that damage society.</p><p>Economist Heinrich Anker argues that we should be working toward coevolution&mdash;or being of service to each other&mdash;which would promote growth for customers employees businesses and society.</p><p>One way companies can do this is by focusing on shared value which is a concept that would give them a competitive advantage by linking business activities with a service to society. The Value Balance in Business&trade; approach is a way for firms of all sizes and ownership structures to succeed. Learn how the approach works and get proven strategies to help employees find more meaning in their everyday work.&nbsp;</p><p>By restoring the spiritual dimension to economics and everyday business you&rsquo;ll be taking an important step into not just making business more profitable but it will make a difference.&nbsp;</p><p>Embark on a road that leads to lasting prosperity for businesses employees and customers by creating shared value and becoming <i>Wealthier Together</i>.</p>