Web Usage Mining Unlocking Digital Insights

An Odyssey in Web Usage Mining: Unlocking Digital Insights is a comprehensive guide to understanding online user behaviour through Web Usage Mining. It explores key concepts including data collection pre-processing and pattern discovery using real-world examples. Covering tools like Google Analytics and Python-based web mining the book highlights applications in e-commerce SEO social media and fraud detection. Ethical considerations and challenges in data privacy are also discussed. With a hands-on project on web analytics this book is ideal for students researchers and professionals seeking practical insights into digital user behaviour analysis.