<p>The media and creative industries thrive on passion but that passion often comes at a cost. Behind the glamour of journalism filmmaking games music advertising and online content creation lies a growing crisis-one of burnout anxiety substance abuse and exhaustion. Why do so many creative professionals report feeling both deeply fulfilled and profoundly unwell?</p> <p>Mark Deuze investigates the systemic issues that make creative work both exhilarating and unsustainable. Drawing on extensive research and in-depth interviews with media professionals he notes the hidden downsides of doing what you love and offers a candid analysis of how workplace structures high workloads and perceived injustices contribute to mental and physical distress.</p> <p>But this book is not just about what's broken; it's about what can be done. Deuze provides a roadmap for rethinking the culture of creative industries and offers strategies for balancing passion with sustainability. A practical resource for media scholars and those navigating the highs and lows of a creative career this work challenges us to imagine a healthier future for our labour of love.</p>