The What Customers Crave

<p><strong>The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?</strong></p><p><em>What Customers Crave</em> examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers and you're well on your way to success.</p><p>Jam-packed with tools and examples <em>What Customers Crave</em> helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading you will discover how to: </p><ul><li>Use listening posts and Contact Point Innovation to refine customer types</li><li>Engineer experiences for each micromarket that are not only exceptional but relevant</li><li>Connect across the five most important touchpoints</li><li>Co-create with your customers</li></ul><p>When you learn to provide your customers with exactly what they want they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!</p>