What Entrepreneurs Need to Know

Entrepreneurs Make Mistakes: Read About 18 Common Mistakes Such As: Not Understanding How Hard It Is To Raise Capital; Failing To Understand The Market And The Competition; Not Understanding The Difference Between Customer Need And Customer Demand; Making Unnecessary Long-Term Commitments; Not Realizing Contracts Are Enforceable; Giving Financial Projections To Prospective Investors That Don'T Comply With Generally Accepted Accounting Principles; Expecting The Cfo To Be A Proponent Of Aggressive Accounting; Engaging In Unethical Behavior; Creating Or Tolerating Conflicts Of Interest; Thinking It'S Easy To Hire And Fire Key Executives.