What I Need to Know About Marketing

How do you go about marketing and selling an expensive something that no one can see touch taste or smell? In this book of columns essays and blog posts David A. Stone shares his success stories gathered over a 40-year career. Trained as an architect David has guided professionals in business development sales and client service strategies that have shown consistent measurable results. Its like spending time with David. Read it in one sitting or pick it up from time to time to find some inspiration and encouragement for your marketing efforts. In a unique direct often irreverent style David gives you hundreds of useful inspiring thoughts to file under-- What I Need to Know about Marketing