<p><br />How do you go about marketing and selling an expensive something that no one can see touch taste or smell?&nbsp;<br />&nbsp;<br />In this book of columns essays and blog posts David A. Stone shares his success stories gathered over a 40-year career. Trained as an architect David has guided professionals in business development sales and client service strategies that have shown consistent measurable results. &nbsp;<br />&nbsp;<br />It&rsquo;s like spending time with David. Read it in one sitting or pick it up from time to time to find some inspiration and encouragement for your marketing efforts. &nbsp;<br />&nbsp;<br />In a unique direct often irreverent style David gives you hundreds of useful inspiring thoughts to file under&mdash;&nbsp;<br />&nbsp;<br />What I Need to Know about Marketing</p>