What is Electricity? and where does it go when it leaves the toaster?

<p>It was the early-1990's and Ronald Regan had just deregulated the electric power industry. I was bored.</p><p>With deregulation the <strong>TVA (Tennessee Valley Authority)</strong> which had once monopolized the generation and distribution of electricity suddenly found itself on an alien playing field rife with looming competition and desperately in need of a real marketing manager no an entire marketing department and mission. Now they had to woo their 160+ power distributors and directly-served industrial customers in a seven state area or risk loosing their business. In dire need of a marketing manager they hired me.</p><p>One early campaign idea I came up with was <strong><em>You need it We got it </em></strong>and my second brainstorm <strong><em>Where else can you go? </em></strong>was catchy and to the point but both fell on deaf ears. TVA is an government agency and obviously there was no room for silly campaigns. Time to get serious. We needed a theme and a spoke-person.</p><p>I created <strong><em>Eddie Current</em></strong> the <strong><em>Ambassador of POWER</em></strong> who was an electrifying success and set off to sell sell sell on their clearly stated mission. But in my during windshield time covering the vast TVA territory my mind wandered as it is often prone to do. This is how the <strong><em>What is Electricity</em></strong> story came to be.</p><p class=ql-align-center> </p><p> </p>