What Is Strategy?

<p><b>When it comes to strategy the mistake most managers make is thinking they have one when they don't.</b></p><p>Joan Magretta author of the bestselling book <i>Understanding Michael Porter</i> has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short easy-to-understand graphic format.</p><p>Here you'll find the classic Porter frameworks&#8212industry structure and the Five Forces competitive advantage and the value chain&#8212as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale goal setting sustainability and disruption.</p><p>With a relatable cast of characters&#8212a deadlocked team of managers calls in Professor Porter to help them devise a new strategy&#8212this book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting.</p>