What UX is Really About

<p><i>In this not-too-long and easy-to-read book author Celia Hodent presents a clear overview of the challenges demands and rewards of becoming a user experience professional. If this field interests you there’s no better place to start than with the volume you now hold in your hand. </i></p><p>Alan Cooper Ancestry Thinker Software Alchemist Regenerative Rancher Author of <i>The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity</i></p><p>The main objective of <b>What UX is <i>Really </i>About: Introducing a Mindset for Great Experiences </b>is to provide a quick introduction to user experience (UX 101) for students professionals or simply curious readers who want to understand this trendy yet commonly misunderstood practice better. Readers will learn that UX is much more than a set of techniques guidelines and tools. It is a <b>mindset</b>; a philosophy that takes the perspective of the humans that will use a product. It is about solving their problems offering them a pleasurable experience and building a win-win long-lasting relationship between them and the company developing the product. Above all it is about improving people’s lives with technology. <b>What UX is <i>Really </i>About </b>is informative concise and provides readers with a high-level overview of the science design and methodologies of UX. </p><p>KEY FEATURES: </p><p>• The most approachable and concise introduction book about UX. </p><p>• Easy to read and aims to popularize the UX mindset while debunking its main misconceptions. </p><p>• Small format size makes it easy to carry around. </p><p>• Includes content relatable and meaningful to the readers by taking many examples from everyday life with a conversational and light writing style. </p><p>• Tackles the psychology design research process strategy and ethics behind offering the best experience with products systems or services.</p><p>• Includes a glossary.</p><p>Celia Hodent holds a PhD in psychology and is a leading expert in the application of cognitive science and psychology to product development with over 13 years of experience in the development of UX strategy in video game studios such as Ubisoft LucasArts and Epic Games (<i>Fortnite</i>). She currently leads an independent UX consultancy working with a wide range of international media and enterprise companies to help ensure their products are engaging successful and respectful of users. Celia conducts workshops and provides guidance on the topics of game-based UX playful learning (gamification) ethics implicit biases and inclusion in tech. Celia is the author of <i>The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design </i>and <i>The Psychology of Video Games</i>.</p>