English
Paperback
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About The Book
Description
Author
In an alphabetical format an advisor to several major companies offers pithy funny lessons of good marketing gleaned from such spectacular costly product failures as rabbit jerky Crystal Pepsi and Crackerjack breakfast cereal. 25000 first printing. Tour.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780812932034
Publication Date
-29-06-1999
Pages
-258
Weight
-300 grams
Dimensions
-140x210x14.84 mm
