What's Behind Your Brand?

This book is intended for anyone who designs writes publishes or selects content for humans.. What’s Behind Your Brand? provides a unique perspective on how word choice and images can bring people in—or shut them out—of your brand’s message.Dr. Jen O’Ryan dives into the nuance of writing publishing and designing content in which your audience is genuinely reflected. She outlines ways to incorporate the human experience and remove barriers that detract from your message.. Through humor heartfelt anecdotes and a deep understanding of human behavior Jen breaks down the “why” behind the “how” and provides examples for practical application. The result is a guide on peeling back your brand and moving content from optimized to humanized.. What’s Behind Your Brand? explores:Patterns across images and language (absences bias inequities appropriation stereotypes)Unexpected places where bias and other barriers can hideCommon issues alternatives and how to avoid them in the first placeStrategies for navigating change within your organization and within yourself