English
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About The Book
Description
Author(s)
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780765611123
Publication Date
-31-12-2002
Pages
-334
Weight
-454 grams
Dimensions
-152x229x17.76 mm
Imprint
-TAYLOR AND FRANCIS GROUP LIMITED
