What's Keeping You Up at Night?

About The Book

<p><strong><em>What's Keeping You Up at Night?</em></strong></p><p></p><p>Great founders ask great questions.</p><p></p><p>Every startup begins with a question. But the most important questions often come later-when you're in the thick of it when things break when you're stuck. That's where 9others comes in.</p><p></p><p>Since 2011 9others has hosted over 500 private founder dinners in 45+ cities worldwide. At every meal ten entrepreneurs gather and are asked just one question: What's keeping you up at night?</p><p></p><p>Over 5000 founders have shared real raw and sometimes painful challenges at these tables. What emerged wasn't just advice-it was a pattern of thinking a set of questions and behaviours that helped the most successful founders push through.</p><p></p><p>In this second edition of their bestselling book 9others co-founders Matthew Stafford and Katie Lewis reveal the core questions that have helped thousands of entrepreneurs navigate uncertainty break through roadblocks and build better businesses.</p><p></p><p>Whether you're just getting started or scaling your startup this book will help you:</p><p></p><ul><li>Ask the questions that matter most.</li><li>Reflect on your mindset relationships and blind spots.</li><li>Learn from the real stories of founders around the world.</li><li>Build resilience by thinking better-not just working harder.</li></ul><p></p><p>This isn't a guidebook full of hacks or blueprints. It's a conversation-one that invites you to stop pretending start reflecting and become the kind of founder others want to build with.</p><p></p>
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