When in Doubt Make Applesauce! Core Habits of the Masterful Public Relations Professional

<p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>As greater demands and expectations are placed on those who practice public relations PR veteran and author Marc Whitt contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. Achieving the masterful status in our profession should become our North Star - our guiding light he writes. These individuals are the profession's cream of the cream of the crop.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>But those wishing to reach the masterful level must embrace and practice eight core habits as Whitt details in his second book </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>When In Doubt Make Applesauce! Core Habits of the Masterful Public Relations Professional.</em></p>