When the Company Becomes an Actor for the Common Good

In a constantly changing world where ecological and social issues are redefining every aspect of our daily lives corporate social responsibility (CSR) is no longer a simple option nor an opportunistic communication lever. It has become a vital philosophy a fundamental principle for any ambitious organization wishing to be part of a lasting prosperous and human future. CSR far from being limited to the quest for profits embodies a deep aspiration to leave a positive and lasting imprint: giving back to communities preserving ecosystems and building an equitable future for generations to come. It is in this dynamic that this book Analysis of the question of CSR: Conscience and Growth approach to equitable social responsibility fits. Far from being a burden or a sacrifice CSR appears here for what it really is: an enlightened investment an inexhaustible source of transformation and progress for companies themselves. This book strives to demonstrate that CSR transcends narrow economic concerns. It invites us to radically rethink our conception of business.