Who Is the Real Hog?

Bob Michel Has Been In The Motorcycle Industryfor 29 Years. Fourteen Years With Harley-Davidson.He Spent Nine Years As Partner And Vice Presidentof Milwaukee Harley-Davidson . Bob Became Soleowner Of That Dealership In July Of 2003. As OwnerHe Oversaw All The Day-To-Day Operations As He Hadsince Becoming Involved With The Dealership In1996. Under His Direction Dealership Sales Nearlytripled. He Helped Harley-Davidson With Almostall Of Their Programs For Their Retail Dealer Network.His Last Position At Harley-Davidson Was Managerof Dealer Facilities Planning. Prior To That Bob Wasmanager Of Worldwide Retail Services. Earlier On Heheld A Variety Of Sales Positions Including Districtsales Manager For Maryland Virginia WashingtonDc And Part Of North Carolina. He Was Part Of The Sales Team That Helped Leadto The Resurgence Of Harley-Davidson. Bob Has Been Treasurer Of Both Localand State Motorcycle Associations. He Is Also Co-Author Of The Executive Salesacademy Manual. He Is A True Motorcycle Enthusiast Who Started Riding Whenhe Was 12 Years Old And Has Owned Over 20 Motorcycles. This Story Is About Hisexperience As An Enthusiast An Employee Of Harley-Davidson And Owner Of Afranchised Dealership For Harley-Davidson.