Alternative medicine is a fifty billion dollar per year industry yet it continues to generate strong opposition by the orthodox medical establishment. The Whole Story rounds up the latest evidence on the placebo effect the randomized control trial personalized genetic medicine acupuncture homeopathy osteopathy and more. It reaches a provocative conclusion: alternative therapies' whole-body approach might be just what medicine really needs right now to help crack the tough chronic conditions seemingly untouched by the revolutions of surgery antiseptics antibiotics vaccines and molecular biology.