Why Design Is Hard

<p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Learn use the skills you already have to overcome the people and systems that hold you back. In this potent humorous real-world-based book by design-industry veterans Scott Berkun and Bryan Zug you'll learn how to make design easy. From managing egos to rediscovering your powers to using organizational systems to your advantage you'll quickly see better ways to think about your work and yourself. </span></p><p><br></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>We want to believe that our ideas will be adored and we will be asked to influence big decisions. But this is not how the real world works. What we call designing is mostly advising. We make suggestions to powerful people and they often ignore our expertise. Denying this reality makes design hard. If you want to find a better way this book is for you. </span></p>