Why Do You Sell?

This book is the sequel to the previous one Why Do You Buy ? . Now we complement the understanding of the process of Purchase / Customers and Sale / Supplier in this dynamic chain that is the Market. Thus we realise that Relationship Marketing aims to develop a lasting relationship with customers and partners seeking to value this interaction in order to achieve mutual goals and still understand the application of CRM - Customer Relationship Management identified what steps are needed to implement Relationship Marketing in the retail sector.