Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
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by
Hyndman, Sarah
English
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About The Book

Fonts have different personalities that can create trust mistrust give you confidence make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.
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