Why Humans Like Junk Food

<p>Our major drive to eat centers around pleasure. But withoutunderstanding the nature of food pleasure and perception we can'tmake useful modifications to food. <I>Why Humans Like Junk Food:Edible Pleasure Explained</I>explores for the first time thephysiological basis for food pleasure and why these cravings occur.</p><p>Author Steven Witherly chronicles how chefs and food scientistsmake our favorite foods taste irresistible. He also simplifies andoutlines the various food-related pleasure principles through the useof general observations aphorisms and theories. Witherly shares thereasons why we like everything from gourmet coffee to Southern friedchicken culinary secrets of the top chefs and the eight biggestcooking mistakes amateurs make. Without even opening a cookbookWitherly can show you how to use ingredients that will add the mostpleasure to your culinary experience.</p><p>For the everyday cook dietician food scientist or professional chefthis revolutionary guide can help you improve your cooking byexplaining the physiological power of great-tasting food!</p>