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English
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About The Book
Description
Author
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements commercials brand names and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads Danesi explores everything from product and package design to jingles cyberadvertising ad campaigns global impacts culture jamming and advertising effects. <I>Why It Sells</I> will fascinate and inform all readers interested in how ads marketing and branding take hold in the consumer psyche.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹5241
₹6868
23% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780742555457
Publication Date
-21-09-2007
Pages
-222
Weight
-307 grams
Dimensions
-152x229x12.86 mm
