Why Not? Tales of a Mad Man

<p><strong>What happens when an award-winning advertising creative spends two decades wandering the world with equal parts blind optimism and terrible decision-making?</strong></p><p> </p><p>In <em>Why Not?</em> Roy Yeo takes readers through a riot of misadventures from Singapore to Cape Town and Shanghai collecting stories of late-night pitches corporate chaos questionable life choices and the creative industry's uniquely absurd corners.</p><p> </p><p>This is a memoir about saying yes even when logic screams no; about surviving an industry built on pressure imagination and the occasional complete meltdown; and about discovering that the best stories usually start with a mistake.</p><p> </p><p>Told with sharp wit self-aware humour and the kind of honesty that only comes from hindsight and a slightly bruised ego <em>Why Not?</em> celebrates the messy ridiculous and unexpectedly meaningful moments that shape a creative life.</p><p> </p><p>Perfect for anyone who has:</p><p>- worked in advertising or wondered how the madness works</p><p>- chased big ideas across borders and time zones</p><p>- survived corporate life with a sense of humour intact</p><p>- or simply enjoys a good story told with style and a raised eyebrow</p><p> </p><p>Bold funny and disarmingly human <em>Why Not?</em> is a reminder that sometimes a little chaos isn't just unavoidable-it's the whole point.</p>