English
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About The Book
Description
Author
Why People Buy provides an original approach to studying and understanding consumers showing how to identify their goals wants dbeliefs and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers retain old ones increase business or convert customers from rivals O''Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative Why People Buy is must reading for anyone involved in selling or buying.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780195040876
Publication Date
-01-12-1989
Pages
-204
Weight
-221 grams
Dimensions
-133x203x10.97 mm
