Why We Buy

<b>Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic witty bestselling book on our ever-evolving consumer culture.</b> <p/>This enlightening edition includes new information on: <p/>-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. <p/>-A guided tour of the most innovative stores malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. <p/>The new <i>Why We Buy</i> is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.