Why We Fall for Bullsh*t

<p>We like to think we've evolved past nonsense. Then we buy detox teas follow chosen leaders into disasters and repost cosmic horoscopes like they're peer-reviewed. Why We Fall for Bullsh*t is a fast funny brutally clear tour through humanity's greatest hits of gullibility-from bone-rattling cave shamans to modern megachurch swagger from medieval relic hustlers to ring-light wellness empires. The tools change; the con doesn't.</p><p>Dustin Gross traces the repeating pattern: fear and hope create a market; confident storytellers package meaning; crowds pay-often with money sometimes with blood. You'll walk through the carnival of astrology alchemy relics and indulgences witch hunts messiah movements MLMs fandom frenzies influencer cults and biohacked immortality schemes. It's history with teeth: irreverent deeply researched and allergic to magical thinking.</p><p>This isn't a lecture; it's a survival guide. You'll learn why placebo theater is seductive why fear markets never run out of customers and why charisma outmuscles data. More importantly you'll pick up bullsh*t-detection tools you can actually use: pattern suspicion incentive audits vagueness alarms and the confidence calibration that separates expertise from performance.</p><p>No humanity isn't getting smarter. But with a sharper eye you can avoid becoming someone else's revenue stream-or body count. Laugh first learn fast and keep your wallet (and conscience) intact.</p>