Win Bigly

<p><strong>The <em>New York Times</em> bestseller that changed how we understand reality itself-expanded and updated to include the first Trump administration January 6th and the 2024 election</strong></p><p>Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown but Adams-best known as the guy who created Dilbert-recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion not reason and Trump knew exactly which emotional buttons to push.</p><p>The point isn't whether Trump was right or wrong good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when they're used on you.</p><p><strong><em>Win Bigly</em> now in its second edition explains one of the most important perceptual shifts in the history of humankind.</strong></p>