Wine and The Gift

<p>Wine as commodity has received enormous academic attention while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history across a variety of production to consumption contexts and across societies and cultures. The book draws on examples from Australia China Croatia France Italy Moldova United Kingdom and Aotearoa New Zealand. Through the analysis of wine as gift indeed often as a commodity-gift hybrid this book significantly enhances understandings of the intertwined economic societal political and moral aspects of wine and its production exchange and consumption.</p><p><i>Wine and the Gift: From Production to Consumption</i> will appeal to researchers and undergraduates from a wide range of disciplines including sociology history anthropology cultural studies geography marketing and business studies.</p>