Wine Marketing

<p>Whilst <strong>Wine Marketing: a practical guide</strong> also looks at theory and existing research the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:<br><br>* 'How to' and 'how not to' case studies based on international examples<br>* A guide to further reading and websites<br>* 'Issues to consider when marketing' section as a means of self-evaluation<br><br>'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.</p>