Winning Digital Way: Marketing Made Simple

<p>Rapid digitalization affects all aspects of life - including how we interact work shop and receive services - and how value is created and exchanged. The impact of digital technology is changing customer relationships internal processes and value propositions.</p><p>There is little doubt that digital technologies have substantially impacted marketing and it needs digitally savvy practitioners who can also use a strategic and systematic approach to digital marketing. Against this backdrop the book will help you understand how the developments in digital technology are re-shaping the process and the strategy of marketing in the broad space we call "Digital Marketing." </p><p>"WINNING DIGITAL WAY" offers an extensive overview of the foundation of digital marketing by providing a mix of strategy and implementation tools.</p>