Winning in the Global Market: A Practical Guide to International Business Success

Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.International opportunities are not limited to the Fortune 500. Winning in the Global Market: A Practical Guide to International Business Success is a resource that will enable firms of all experience levels to explore the possibilities international markets hold and if they are already engaged to improve current international operations.Practical and easily understood the guide synthesizes well-established approaches to global business best practices and shares the most cutting-edge ways of dealing with todays dynamic international business environment. Readers are shown how to conduct an international SWOT analysis that can spell the difference between failure and success and are taken sequentially through issues that must be addressed to compete in the international arena. Regardless of a firms current status the book will prove invaluable in answering four critical questions: which market or markets to enter (or continue in); when to do so; what the scale or scope of entry should be; and when it is appropriate to make changes.Scorecards that can be used to analyze and assess the readers individual firmAn appendix of resources that will help firms identify and access the most helpful outside sources for international business information and assistance