Winning Middle India The Story


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About The Book

Is there a fundamental new catalyst that can significantly enhance access affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms smartphone access and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M
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Details

ISBN 13
:
9780670096800
Publication Date
:
01-10-2022
Pages
:
206
Weight
:
244 grams
Dimensions
:
135x216x14.05 mm
Imprint
:
Penguin Random House India Pvt.Ltd.