Winning on Purpose
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The Unbeatable Strategy of Loving Customers
English


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Details

ISBN 13
:
9781647821784
Publication Date
:
07-12-2021
Pages
:
288
Weight
:
385 grams
Dimensions
:
6.13x9.25x18.85 mm
Imprint
:
Harvard Business Review Press

About The Book

Bestselling author, customer loyalty guru, and NPS creator Fred Reichheld on how Net Promoter has transformed the business landscape of the last 10 years with a simple credo: the primary purpose of a business is to enrich the lives of its customers.Offers fresh insights into a management system used by thousands of companies.Making a crucial and true-ringing argument about the purpose of business that will resonate broadly with marketers and strategists.Rich, vivid stories ranging across industr

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Details

ISBN 13
:
9781647821784
Publication Date
:
07-12-2021
Pages
:
288
Weight
:
385 grams
Dimensions
:
6.13x9.25x18.85 mm
Imprint
:
Harvard Business Review Press