Winning on Purpose

<p><b>Great leaders embrace a higher purpose to win. The Net<br>Promoter System shines as their guiding star.</b></p><p>Few<br>management ideas have spread so far and wide as the Net Promoter System (NPS).<br>Since its conception almost two decades ago by customer loyalty guru Fred<br>Reichheld thousands of companies around the world have adopted<br>it--from industrial titans such as Mercedes-Benz and Cummins to tech<br>giants like Apple and Amazon to digital innovators such as Warby Parker and<br>Peloton.</p><p>Now Reichheld has raised the bar yet again. In<br><i>Winning on Purpose</i> he demonstrates that the primary purpose<br>of a business should be to enrich the lives of its customers. Why? Because when<br>customers feel this love they come back for more and bring their friends--generating<br>good profits. This is NPS 3.0 and it puts a new take on the age-old Golden<br>Rule--treat customers the way you would want a loved one<br>treated--at the heart of enduring business success. As the compelling<br>examples in this book illustrate companies with superior NPS consistently<br>deliver higher returns to shareholders across a wide array of<br>industries.</p><p>But winning on purpose isn't easy. Reichheld also<br>explains why many NPS practitioners achieve just a small fraction of the system's<br>full potential and he presents the newest thinking and best practices for<br>doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable <br>complementary accounting measure that can truly leverage the power of<br>NPS.</p><p>With keen insight and moving personal stories Reichheld<br>advances the thinking and practice of NPS. <i>Winning on<br>Purpose</i> is your indispensable guide for inspiring customer love<br>within your own teams and using Net Promoter to achieve both personal and business<br>success.</p>