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About The Book
Description
Author
<p><em>Winning the Global TV News Game</em> (1995) examines the worldwide TV news revolution of the 1990s dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.</p>
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Details
ISBN 13
9781032607771
Publication Date
-04-06-2025
Pages
-344
Weight
-489 grams
Dimensions
-155.96x233.93x18.27 mm
