Winning the Profit Game

<p><b>How to use pricing as a strategic tool to increase revenues and win the war for profit</b></p><p>One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In <i>Winning the Profit Game</i> the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear strategic links between the top and bottom lines. No dry academic treatise <i>Winning the Profit Game </i>is a guide to growing profits in boom times and bust using smart top-line strategies that optimize price costs customer behavior and volumes. The authors clearly lay out the basic principles involved and also include:</p><ul> <li>Proven strategies for transforming added value into revenues and winning the war for profits</li><li>Prescriptive frameworks for putting the principles and strategies into action immediately</li><li>Numerous success stories based on experiences of A. T. Kearney clients worldwide</li></ul>