Winning the Story Wars

<div><B>Trying to get your message heard? Build an iconic brand?<br>Welcome to the battlefield.</B><BR><BR>The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior&#151;great stories.<BR><BR>With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You&#8217;ll discover how:<br><BR>&#149; Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray<BR>&#149; Marketers have become today&#8217;s mythmakers, providing society with explanation, meaning, and ritual<BR>&#149; Memorable stories based on timeless themes build legions of eager evangelists<BR>&#149; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world<BR>&#149; Brands like Old Spice, <I>The Story of Stuff</I>, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz<BR><BR><I>Winning the Story Wars</I> is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn&#8217;t come just from telling great stories, but from learning to live them.<BR></div>