Winning Through Platforms

<p><strong>Winning through Platforms is your new go-to guide for modern competitive advantage.</strong></p><p>Digital platforms are no longer for just the tech elite. They're spreading to every company and industry powered by the growth of customer sensors streaming data and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.</p><p>How will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one.</p><p>Winning through Platforms decodes growth moves from a decade of platform competition communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies-such as customer coalition design in-use enrichment AI branding and much more. These playbook strategies are delivered through engaging stories of over 50 companies plus proprietary frameworks and workshop-style questions that lead you to act.</p><p>This game-changing playbook will teach you how to:</p><ul><li>Revitalize your business through strategic use of platforms</li><li>Design platforms that are compelling to customers and hard for competitors to match</li><li>Accelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journey</li><li>Innovate in high-impact benefit areas to differentiate your platform</li><li>Elevate your customer's personal platform experience</li><li>Transform your enterprise and operations to drive superior performance</li></ul><p>Every CEO innovator go-to-market leader and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor this book will transform your ability to win.</p><p>Learn the platform playbook. Find and apply your plays.</p><p><strong>This book forms part of the American Marketing Association (AMA) leadership series.</strong></p>