English
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About The Book
Description
Author
In Wordcraft Alex Frankel a business writer who once briefly worked as a namer tells the story of how ve major brands got their names: BlackBerry Accenture Viagra the Porsche Cayenne and IBMs e-business. Behind each name is an account of how words and language infuse the products we use every day with meaning and how great words actually succeed in changing peoples behavior. The book is lled with stories about words that come from every corner of our world: technology health sports food business and more.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781400051052
Publication Date
-22-03-2005
Pages
-256
Weight
-271 grams
Dimensions
-132x203x13.67 mm
