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About The Book
Description
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You dont have to be especially creative. And you can forget about writers block. Because now even if youve never written advertising before theres a simple proven way to Write *ADS* Great copywriters arent born. Theyre made! Thats because writing isnt a talent youre born with--its a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads direct mail packages radio spots and television commercials. Write Great Ads takes you step-by-step through every aspect of the process. Youll learn:* How to zero in on the key features and benefits of your ad* How to write a headline that really sells* How to come up with an original effective selling concept* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. This is a practical straightforward and instructive book with heavy emphasis on fundamentals--all in good clear no-nonsense English--and an overall good reference for anyone interested in better communications.