Writing Online

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear convincing and approachable discussion this book addresses arenas of online writing: virtual teamwork instant messaging emails corporate communication channels and social media. Instead of offering do and don't lists however it teaches the reader to develop a practice that is observant reflective and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies it helps the reader to notice previously unnoticed small details question previously unchallenged assumptions and practices and become a competent digital communicator in a wide range of professional contexts.