Writing to Be Understood

<p>Have you ever wondered what makes your favorite nonfiction books so compelling understandable or enjoyable to read? Those works connect with you as a reader. This book will help you recognize and apply the methods of your favorite writers to your own writing.</p><p><em>Writing To Be Understood</em> is the thinking writer’s guide to effective nonfiction writing techniques such as:</p><ul> <li>Using analogies effectively to illustrate unseen concepts</li> <li>Appealing to the reader’s innate curiosity</li> <li>Alternating between abstraction and detail in explanations</li> <li>Balancing humility with credibility</li></ul><p>For each topic the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology technology economics medicine policy and more.</p><p>Whether you’re an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people <em>Writing to be Understood </em>will help you expand the impact of your words.</p>