Yes You Can Export — A Practical Guide for Indian MSMEs to Go Global

When I began my journey in international business nearly three decades ago I had no idea that one day I’d be writing a book for India’s most passionate community our MSMEs. From working in boardrooms of global giants like Gillette Duracell Stanley Black & Decker and others to walking through small-town workshops and factory shopfloors life came full circle. But this circle wasn’t a loop. It was a launchpad. What I discovered in my three-decade career across continents contracts and cultures was this: The biggest gap between global opportunity and local talent is not money or machines. It’s mindset. Over the years I’ve trained and coached hundreds of entrepreneurs from one-person startups to fast-scaling manufacturing units. I’ve heard their pain points over chai inside warehouses during vendor audits and over calls at midnight. And every time we spoke something magical happened: a real-time insight was born.