You Are an IP Company

<h4><strong style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>A New Book from the <em>Wall Street Journal</em> and <em>USA Today</em> Bestselling Author</strong></h4><h4></h4><p><strong style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>Unlock the Hidden Value Inside Your Ideas-and Transform Your Business Into an IP Powerhouse.</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>The world's most influential brands creators and innovators all share one advantage: they think and operate like intellectual property companies. Now you can too.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>In </span><em style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>You Are an IP Company</em><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)> bestselling author Kary Oberbrunner and top IP attorney Katherine Rubino reveal the proven system used by leading brands to locate protect and monetize their most valuable asset-intellectual property. </span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>From trademarks and copyrights to patents trade secrets licensing and brand assets the smartest leaders safeguard their IP because that protection generates success.</span></p><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>Taylor Swift's 300+ trademarks Play-Doh's trademarked scent Coca-Cola's legendary trade-secret formula and the IP strategies behind Disney LEGO® CrossFit Magnolia Dr Pepper and Apple all demonstrate one truth: IP drives exponential growth.</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>Most entrepreneurs assume they have no IP </span><strong style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>but over 90% of a company's value is tied to intellectual property-if you know how to identify it.</strong></p><p></p><p><strong>Inside you'll discover:</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>• Why promoting an idea too early destroys its IP value</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>• How to choose the right protection strategy</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>• A clear 12-step plan to build IP influence and impact</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>• Forty-seven ways to monetize intellectual property</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>• How to safeguard your brand creative work and innovations</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>Whether you're a creator entrepreneur coach consultant executive or business owner this book will help you uncover your hidden IP protect it strategically and transform it into long-term income and authority.</span></p><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(29 28 29 1)>Your ideas are powerful. It's time to protect them-and profit from them-like an IP company.</strong></p><h4></h4>