You Can't Make This Ship Up

<p>How would you manage and grow your business if you had to live with your team and clients? Paul Rutter is a customer-experience expert and has survived three decades of life at sea as a cruise director for the largest ships in the world. In <em>You Can't Make This Ship Up</em> he recounts the hilarity of life on the high seas and the lessons he learned along the way. These lessons and life-defining moments are the perfect guide for sea and land-based businesses to thrive in a culture based around exceptional customer service.</p>